Jack Brimstone and Terry Fire, are marketers down to their very souls. No matter what the situation, they can always sell or spin it in a way that improves their bottom line. Meet the Devil, the harassed and bored Chief Executive Officer of one of the oldest ventures around. He wants a change of pace, Mets tickets and a day off. A high speed car wreck brings them together, and the afterlife is about to look a whole lot different.
With only an eternal barbecue on their social calendar, Fire and Brimstone plot to secure their places back among the living. It takes all of their marketing skills, including staging a revival, to convince the Devil that Hell needs to be updated and repackaged. They succeed and Club Hell is the result. As Fire and Brimstone mold Club Hell from concept to reality, they encounter several interesting inhabitants of Hell including; the Imp whose sole purpose seems to be to bedevil the Devil and Eve, second human ever and administrative assistant to the anti-christ.
Club Hell proves to be wildly successful and the Devil achieves celebrity status. Unfortunately this results in even less free time as his schedule is filled with T.V. and personal appearances. Additionally, he finds himself plagued by a new found fascination with Fire. Meanwhile, Fire has a crisis of conscience about leaving, and Brimstone gets the shock of his afterlife when he discovers that his actions have caused his long dead sister to end up in Hell. The success of Club Hell also causes problems for God. Although he was the smart Beatle, even he is struggling to sort things out.
The pace that Club Hell has created as well as, the obnoxious tourists that are now visiting Hell, finally gets the better of the Devil. As Fire and Brimstone make their play to return to the living, he announces that he is pulling the plug on things. Brimstone engages in an intense negotiation with the Devil to not only return home, but to bring his sister with him as well. When they can't reach an agreement, God comes down to help sort things out. The issue is decided by coin toss, a tradition between God and the Devil, and they return home though without Brimstone's sister who opts for a new life. Fire and Brimstone re-enter life exactly where they left. They have no memory of their time in Hell, but find themselves with an inexplicable desire to shed their sleazier accounts and work for the betterment of humanity.